The need
Create images of people using Bouygues' mobile services for the French market.
BOUYGUES / TELECOMS · CAMPAIGN
Bringing mobile services into everyday life.
The thinking
Start with walks through the city and moments when a phone naturally comes into use: a pause, a view, a conversation.
The response
Build each image around composition and the relationship between people and their surroundings, adding a touch of humour where the situation allows.
What the work delivers
Everyday usage scenes grounded in real places and moments, brought together by a consistent photographic approach.
