The need
Illustrate the seasons and key events of Korean department store Shinsegae across a full year.
SHINSEGAE / ADVERTISING · YEAR-LONG CAMPAIGN
A year of campaigns, a world of ideas.
The shared thinking
In collaboration with art director Boyoung Lee, turn each occasion into a visual idea, with considerable creative freedom.
The response
Develop and produce staged scenes that bring people, objects, movement and locations into dialogue. The project took place in Korea and the United States.
What the work delivers
A year-long campaign in which each image explores its own theme, connected through a playful imagination and a considered approach to composition.
Art direction : Boyoung Lee
