The need
Develop a collection of images illustrating ARB's different services, with visual continuity across campaigns.
ARB / SERVICES · HYBRID CAMPAIGN
Giving banking services a human face.
The shared thinking
Working with art director Chehadi Bourdoukan, an ongoing conversation about the bank's services and how it wants to communicate them. Each exchange leads to new situations and visual ideas.
The response
Combine AI-generated environments with people photographed in a studio, then composite those people into the scenes. This approach keeps recurring protagonists consistent and shapes the production around the project's ambitions.
What the work delivers
A growing collection built around recurring characters and a production approach designed to support that continuity. Models are photographed in the studio and sign image-use releases.
Art direction : Chehadi Bourdoukan
